General Tire is partnering with Team Lucas to be the official tire of the Lucas Oil World Series of Off-Road Racing (WSORR) for the 2008 season and beyond. The series races off-road trucks and buggies in front of live spectator audiences throughout the Midwest and is shown nationally on the SPEED Channel. The WSORR season opener is May 31-June 1 at Lucas Oil Speedway in Wheatland, Mo., (lucasoilspeedway.com). General joins other major companies such as United Trailer and the Forest County Potawatomi as official series sponsors. General has enlisted as one of the premier sponsors for Team Lucas, which produces WSORR, and the sponsorship extends the company’s exposure to the growing off-road racing market in the U.S. Team Lucas is a sponsor “package” that provides marketing and exposure opportunities across several Lucas corporate divisions, ranging from the NFL Lucas Oil Stadium in Indianapolis to powerboat racing and tractor pulls, among others. “We are excited to introduce the General Tire brand to the Lucas Oil World Series of Off-Road Racing. The WSORR is the perfect venue to promote the General Tire Grabber line of light truck and SUV tires,” says Travis Roffler, the company’s marketing director. “The new General Grabber HTS tire was born from off-road racing, and this line will continue to expand to meet the demands of the light truck market. General Tire is proud to be the official tire of the WSORR and we will continue to live up to that name,” he notes. “General Tire is one of our premier Team Lucas sponsors,” says Jamie Devney, Lucas’ motorsports business manager. “They have taken full advantage of an exceptional opportunity with WSORR to provide maximum exposure for their full range of high quality, high performance on- and off-road tires this year.” For more information, visit www.WSORR.com, www.lucasoil.com or www.generaltire.com. | 
