The program was first introduced to the trade the same year Google was founded —1998 — and was developed exclusively for the independent automotive service center. In 1998, it was called DIAL® (Direct Information Access Link) and could only be installed using a CD ROM that was also required for upgrades.
The next generation was introduced as speedDIAL® which included automated updates and more robust features such as SMS integration, digital images, invoice inquiry/printing, VIN decoder, self service returns, message e-mail center, Customer Forums, integrated marketing programs and much more.
Most enhancements were done with direct input by speedDIAL® users. The program is developed by and for the independent service center. Today, WORLDPAC conducts more than 75 percent of their North American business through speedDIAL®, with a goal to increase it by listening to their customers and constantly striving to improve customers time efficiency.
A WORLDPAC speedDIAL® customer recently commented, “We save a lot of time. It places information at our fingertips and I keep it open all day. It gives me the ability to answer my customer questions about parts, prices and availability and delivery in just a few seconds.”
To celebrate this very special occasion, WORLDPAC is giving away a 10-year anniversary commemorative PING® jacket every business day in April. Visit www.worldpac.com/speeddial to learn more.
