Frost & Sullivan reports heavy-duty technologies growing in the green market

Frost & Sullivan reports that heavy-duty market participants are developing innovative emission reduction technologies and solutions after HD truck manufacturers aim to be the global leaders in green technology.

Currently, market participants face imminent industry regulations that address issues ranging from diesel engine emissions to idling. The implementation of these regulations will offer market participants an opportunity to leverage their technological innovations by introducing products and solutions that ensure compliance as well as demonstrate a return on investment.

New analysis from Frost & Sullivan, “Strategic Analysis of Emission and Idling Reduction Technologies for EPA 2010 and Idling Regulations Compliance,” observes that as global emission regulations tighten in an effort to reduce global warming and fossil fuel reliance, the market for emission and idling reduction technologies will experience considerable growth.

The information provides manufacturers, end users, and other industry participants with an overview of the strategic analysis of emission and idling reduction technologies for EPA 2010 and idling regulations compliance.

“Stricter environmental regulations, growing generic competition and spiraling R&D costs have caused the North American heavy-duty truck industry to pay closer attention to the impending emission and idling reduction regulations,” notes Frost & Sullivan Program Manager Sandeep Kar.

The implementation of these regulations will incite market participants to offer the most feasible and pertinent emission reduction solutions at attractive price-points. Moreover, escalating fuel efficiency concerns, foreign oil dependency, air quality deterioration, global warming and noise pollution concerns will continue to spur regulations as well as demand for emission reduction technologies.

Regulators and public interest groups scrutinize heavy trucks due to their immense weight, large dimensions, power requirements, emissions and the valuable goods they haul, according to Frost & Sullivan. The current regulatory environment related to emission reduction offers market participants an opportunity to create new revenue streams by developing innovative solutions. These regulations offer opportunities for market participants to develop hardware systems that reduce emissions as well as services and applications that enable regulation compliance monitoring.

However, the high up-front and lifecycle costs of most emission reduction solutions represent major marketing challenges for developers. Moreover, several fleet operators have opted to wait until core and enabling technologies mature before making decisions regarding emission reduction technologies.

“Market participants have to identify and invest in the most pertinent technologies among a vast array of emerging technologies that can facilitate the development of solutions offering sustainable revenue growth opportunities,” says Kar. “The challenge is to not only develop and introduce such technologies and solutions, but also to do so at the lowest incremental cost.”

The current situation demands concerted efforts by all stakeholders to develop standardized technology platforms that can spawn innovative and cost-effective emission reduction solutions. The development and introduction of harmonized engines, aftertreatment systems and idling reduction solutions will likely benefit end users by providing an attractive return on investment for regulatory compliance technologies.

Additionally, industry participants and consumers must act collaboratively to ensure collective action aimed at increasing adoption of emission reduction technologies. Vertical integration activities, such as OEM partnerships for the development and introduction of advanced emission reduction technologies will also increase adoption.