WIX Filters Announces Availability of 2007 Route WIX Die Cast Shelby Cobra 427 Sport Coupe Collectible

PROMOTION
WIX Filters Announces Availability of 2007 Route WIX Die Cast Shelby Cobra 427 Sport Coupe Collectible

GASTONIA, N.C. (Oct. 8, 2007) - WIX Filters, an Affinia Group brand, has announced the availability of the 2007 Route WIX Die Cast Collectible, the legendary Shelby Cobra 427 Sport Coupe. The car's muscular styling and awe-inspiring speed make it the most recognized American roadster ever built. "Counter professionals will make the Route WIX collectibles available to their customers with the purchase of two WIX filters from October through December," said Jeff Blocher, brand manager for WIX Filters, which each year offer customers a new die cast collectible sales promotion. "The classic Shelby Cobra 427 Sport Coupe was personally requested by our customers, making it a perfect addition to the Route WIX collection." The Route WIX Die Cast Collectible program is a customer favorite, selling close to 100,000 collectibles each year. For 2007, WIX captured the Shelby Cobra 427 Sport Coupe, in a 1:24 scale die cast replica, complete with a customized paint scheme and WIX filter under the hood. Learn more about the Route WIX collection and view past collectibles at http://www.wixtreme.com/routewix/index2007.asp. (Source: WIX Filters)