BREAKING NEWS
Johnson Controls Launches New Brand to Support Focus on Comfort, Safety and Sustainability
MILWAUKEE, WI (Oct. 8, 2007) - Johnson Controls Inc. has launched a new brand communications platform and refreshed corporate identity. The company, a global market leader in automotive experience, building efficiency and power solutions, is rolling out a new logo, corporate slogan and advertising campaign to more effectively communicate its vision and better align its image and marketing efforts with the company's current strategic direction. The development of Johnson Controls' new vision - a more comfortable, safe and sustainable world - more accurately reflect the company's broad array of capabilities. "This vision emphasizes that we're focused on helping our customers add value to consumers' everyday lives," explained CEO Stephen Roell.. "Each of our businesses plays an enormously important role in making life better and easier in the places where people spend most of their time. The company is rolling out the new slogan along with its new corporate identity, which it calls the "open globe," to the 125 countries it serves through approximately 1,300 offices and plants worldwide. In the spring of 2008, Johnson Controls will launch an advertising campaign designed to communicate its unique capabilities to the marketplace. The Johnson Controls logo currently appears primarily on the company's building automation and controls products. According to Ms. Zutz, as part of the initiative, the company will now visually endorse several of its better-known, flagship product brands -- HomeLink, York, Optima, Varta, Heliar and LTH -- by adding the Johnson Controls name and logo to more strongly link its products to its corporate brand. "Whether it's through comfortable and safe automotive interiors, or advanced systems for energy efficiency and security in buildings, or vehicle battery systems that help to protect the environment, Johnson Controls is uniquely able to provide our customers with what we call 'smart environments' -- ingenious solutions that are welcomed by the marketplace," added Roell. "We will continue to be a diversified multi-industrial company, dedicated to improving comfort, safety and sustainability with innovative products and services for the places where people live, work and travel."
(Source: Johnson Controls
Inc.) 
