CSK ProShop NASCAR Performance Launches
INDUSTRY NEWS
CSK ProShop NASCAR Performance LaunchesPHOENIX, AZ (Sept. 15, 2007) - CSK ProShop, the wholesale side of CSK Auto Inc., announced today it had signed an agreement with NASCAR to launch CSK ProShop NASCAR Performance Network, a co-branded program intended to help qualified independent auto repair shops compete with nationally branded competitors. Benefits of the CSK ProShop NASCAR Performance Network program include a nationwide repair warranty supported by more than 30,000 participating repair shops in all 50 states, a comprehensive marketing and advertising package flying the NASCAR and CSK ProShop co-branded logo, complete diagnostic resources, and a business locator service on NASCAR.com. "The CSK ProShop NASCAR Performance Network program lets us bring something unique to the automotive service professionals we serve: the ability to attract new business by offering trusted NASCAR-licensed replacement parts and a nationwide repair warranty program on work performed at their shops," says Greg Livingston, vice president of CSK ProShop. "Consumers looking for quality auto repair shops will be naturally attracted to businesses associated with NASCAR." (Source: CSK Auto Inc.)
CSK ProShop NASCAR Performance LaunchesPHOENIX, AZ (Sept. 15, 2007) - CSK ProShop, the wholesale side of CSK Auto Inc., announced today it had signed an agreement with NASCAR to launch CSK ProShop NASCAR Performance Network, a co-branded program intended to help qualified independent auto repair shops compete with nationally branded competitors. Benefits of the CSK ProShop NASCAR Performance Network program include a nationwide repair warranty supported by more than 30,000 participating repair shops in all 50 states, a comprehensive marketing and advertising package flying the NASCAR and CSK ProShop co-branded logo, complete diagnostic resources, and a business locator service on NASCAR.com. "The CSK ProShop NASCAR Performance Network program lets us bring something unique to the automotive service professionals we serve: the ability to attract new business by offering trusted NASCAR-licensed replacement parts and a nationwide repair warranty program on work performed at their shops," says Greg Livingston, vice president of CSK ProShop. "Consumers looking for quality auto repair shops will be naturally attracted to businesses associated with NASCAR." (Source: CSK Auto Inc.)