Kelley Blue Book Launches Enhanced 360-Degree View New Car Images

INDUSTRY NEWS
Kelley Blue Book Launches Enhanced 360-Degree View New Car ImagesIRVINE, CA (Aug. 15, 2007) - Kelley Blue Book has added improved new vehicle photos and 360-degree views to www.kbb.com, in an effort to aid consumers during their auto purchase decisions. The enhancement is the result of the company enlisting the services of eVox Productions LLC, a major provider of automotive images. "These enhanced photos and 360-degree images will save people the hassle of going to multiple Web sites to visually compare vehicles during their shopping process," says Stephen Henson, executive vice president of consumer business at Kelley Blue Book. He stresses that consumers are looking for time-saving reliable information when considering their next new-car purchase. The enhanced images and views allow shoppers to compare makes and models in great detail, all with just the click of a mouse. The initiative now provides coverage for thousands of vehicle makes, models and trim levels. These include: * Between 20 and 30 high-definition interior and exterior images that showcase each vehicle's characteristics.  * Detailed key features such as cockpit appointments, convertible tops, dashboard controls, entertainment and navigation systems, hatchback operations and more. * All-new 360-degree views capture 36 frames in high-resolution format from both internal and external angles. (Source: Kelley Blue Book)