ASA Launches 2007 Ultimate Buyers Guide for Service Professionals

REFERENCESASA Launches 2007 Ultimate Buyers Guide for Service ProfessionalsBEDFORD, TX (July 27, 2007) - The Automotive Service Association (ASA) has launched the third edition of its Ultimate Buyers Guide for Service Professionals, a Web-based resource that provides shop owners and industry professionals worldwide immediate access to products and services catered specifically to their needs. The guide can be accessed at www.ASAUltimateBuyersGuide.com. The guide features two different methods of searching for products and services. Users have the option of performing keyword-driven searches that mirror traditional search engines, or they can utilize category-specific searches. Both methods produce the most relevant search results unique to the automotive repair industry while cutting through the clutter of a general Internet search. "The 'request for information' and 'desktop search' technology used in creating this new version makes searching for products and services easy, saving shop owners and industry professionals valuable time," says Ron Pyle, ASA's president and chief staff executive. The 2007 edition also includes Request for Information (RFI) functionality. This new feature allows users to contact participating suppliers with a click of a button. The guide also includes a desktop search mechanism, allowing visitors to download a free application that makes the information on ASA's Ultimate Buyers Guide for Service Professionals accessible from a user's computer desktop. (Source: ASA)