Growing Demand for OnStar Diagnostics Increases Brand Loyalty

Jan. 1, 2020

DETROIT (August 3, 2007) - From a dealer-installed option on just 1,000 vehicles in 1997 to more than five million subscribers today, OnStar has evolved into a comprehensive suite of communication, safety and security services that customers increasingly rely on for peace of mind.

In just one decade, OnStar's services have evolved to include increasingly sophisticated features, including OnStar Turn-by-Turn Navigation, Hands-Free Calling, Advanced Automatic Crash Notification and OnStar Vehicle Diagnostics. For the 2008 model year, nearly all of GM's U.S. retail lineup will feature OnStar as standard equipment.

Technologies such as OnStar are becoming increasingly important in the vehicle purchase decision. According to a recent survey by Accenture, more than eight out of 10 U.S. car owners want some form of in-vehicle technologies, including telematics, in their cars, with safety and security features being the most desired.

Brand loyalty is another OnStar benefit. A recent OnStar survey revealed that 75 percent of OnStar subscribers say they prefer to have OnStar in their next vehicle, and almost 90 percent of subscribers say they would recommend the service to others.

"Our priority has been to focus on services that matter to all customers, not just early adopters, and to make them easy to use," said Chet Huber, OnStar president.