SEMA ProPledge Warranty Program Helps Specialty Shops Acquire Dealer Business

DIAMOND BAR, CA (August 2, 2007) - SEMA recently announced the launch of its ProPledge Warranty Assurance Initiative to increase sales of specialty-auto products through new-car dealers. ProPledge is a cooperative venture comprised of SEMA-member acc
Jan. 1, 2020
2 min read
MARKETING
SEMA ProPledge Warranty Program Helps Specialty Shops Acquire Dealer Business

DIAMOND BAR, CA - SEMA recently announced the launch of its ProPledge Warranty Assurance Initiative to increase sales of specialty-auto products through new-car dealers. ProPledge is a cooperative venture comprised of SEMA-member accessory manufacturers and professional installers. The industry-led pilot program, delivered through the Specialty Equipment Warranty Alliance (SEWA), a SEMA subsidiary, was launched on May 15. The program establishes a uniform warranty that covers defects in products and installation for a minimum of 36 months/36,000 miles, terms corresponding to most new-vehicle warranties. The program includes protection to the consumer in the event a product or installation defect results in the denial of a vehicle warranty claim, and provides parts and labor repair or replacement at no cost to the car dealer or vehicle owner. The program is being test-marketed for 18 months in key regions around the country. It includes a diverse array of product categories, ranging from sunroofs, leather interiors, mobile electronics and custom wheels to suspension components, ground effects, cat-back exhaust systems and assorted truck gear. To participate, review information on the program or to see which companies are currently involved, visit the ProPledge Web site at www.propledge.com.(Source: SEMA)
Subscribe to our Newsletters

Latest in Operations

Bailey Davidson
THE NEXT GENERATION: James Ivanowski's (left) oldest son, Jonah (far right) works as an estimator and is involved in most high-level decisions for the business.
Proud of their legacy, Hollingsworth Auto Service’s family owners have pivoted to meet the industry’s shifting needs.
June 17, 2025
Dave Dunn
ALWAYS BE RECRUITING: Dave Dunn has run Dave's Auto Body for nearly 50 years, and his approach to recruiting has included a 'waiting line' of viable candidates.
You can turn recruiting into your shop’s strength with just 30 minutes every quarter.
June 16, 2025
Adobe Stock 997306555
Geofencing
How digital marketing maneuvers can help keep shops top-of-mind with customers old and new.
June 13, 2025