SEMA ProPledge Warranty Program Helps Specialty Shops Acquire Dealer Business

MARKETING
SEMA ProPledge Warranty Program Helps Specialty Shops Acquire Dealer Business

DIAMOND BAR, CA - SEMA recently announced the launch of its ProPledge Warranty Assurance Initiative to increase sales of specialty-auto products through new-car dealers. ProPledge is a cooperative venture comprised of SEMA-member accessory manufacturers and professional installers. The industry-led pilot program, delivered through the Specialty Equipment Warranty Alliance (SEWA), a SEMA subsidiary, was launched on May 15. The program establishes a uniform warranty that covers defects in products and installation for a minimum of 36 months/36,000 miles, terms corresponding to most new-vehicle warranties. The program includes protection to the consumer in the event a product or installation defect results in the denial of a vehicle warranty claim, and provides parts and labor repair or replacement at no cost to the car dealer or vehicle owner. The program is being test-marketed for 18 months in key regions around the country. It includes a diverse array of product categories, ranging from sunroofs, leather interiors, mobile electronics and custom wheels to suspension components, ground effects, cat-back exhaust systems and assorted truck gear. To participate, review information on the program or to see which companies are currently involved, visit the ProPledge Web site at www.propledge.com.(Source: SEMA)