M-B to Introduce Convertible Concept

DETROIT, MI (Dec. 28, 2006) - At the upcoming North American International Auto Show (NAIAS) in Detroit, Mercedes-Benz (M-B) will present its Concept Ocean Drive four-door convertible ...
Jan. 1, 2020
2 min read
NAIAS PREVIEWM-B to Introduce Convertible Concept DETROIT, MI (Dec. 28, 2006) - At the upcoming North American International Auto Show (NAIAS) in Detroit, Mercedes-Benz (M-B) will present its Concept Ocean Drive four-door convertible.  The concept offers clearly defined lines and vibrant two-tone paintwork, says M-B, and uses luxurious, exotic materials. 
The Ocean Drive Concept
(Photos: Mercedes-Benz)

While an ultra-luxury four-door convertible may seem like a niche vehicle, it's a niche that is growing, says the automaker. The Concept Ocean Drive isn't just designed to inspire dreams and fantasies; it also serves a very practical purpose. This concept is intended to prompt a closer, stimulating dialogue with customers and of trying out new ideas on the public. 

A stylistic journey into the future Apart from the four doors, the outward distinguishing marks of the concept convertible include a very large and upright radiator grille, LED headlamps and taillights and two-tone paintwork.  The long side-window opening which, typically of a convertible, is not interrupted by a B-pillar or window frames, ensures seamless continuity between the exterior and the interior, even when the top is up. The designer made extensive use of high-value materials, such as fine-quality leather, 3D-effect materials and large bird's-eye maple trim panels in the interior and on the soft-top compartment cover.  The long-wheelbase concept is based on the automaker's S-Class, and it incorporates the 12-cylinder M-B S 600 engine. The technical highlights include an innovative soft-top mechanism to provide smooth operation and fast closing times, as well as a new Airscarf neck-level heating system, which is featured on all four seats, allowing occupants to enjoy top-down motoring even in the colder months of the year. Other on-board equipment also includes safety innovations, including Brake Assist PLUS, the PRE-SAFE brake system (in combination with radar-based DIS-TRONIC PLUS) and the PRE-SAFE anticipatory occupant protection system. Though M-B may be calling the concept a "design study," it did admit that this vehicle could make its way into production if public reaction is favorable.(Source: DaimlerChrysler)
Subscribe to our Newsletters

Latest in Operations

Denice Woller Photography
laura_kottschade_woller_photography40
Of your shop’s gross profit, 60% is from labor production on vehicles. Here is how to maximize that output.
June 23, 2025
Bailey Davidson
THE NEXT GENERATION: James Ivanowski's (left) oldest son, Jonah (far right) works as an estimator and is involved in most high-level decisions for the business.
Proud of their legacy, Hollingsworth Auto Service’s family owners have pivoted to meet the industry’s shifting needs.
June 17, 2025
Dave Dunn
ALWAYS BE RECRUITING: Dave Dunn has run Dave's Auto Body for nearly 50 years, and his approach to recruiting has included a 'waiting line' of viable candidates.
You can turn recruiting into your shop’s strength with just 30 minutes every quarter.
June 16, 2025