GM is leveraging OnStar services to separate itself from other automakers. According to Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing, VDS demonstrates GM's intent to deploy innovative new products and services that enhance the vehicle ownership experience and give customers more than they expected. The one-two punch of automatic and on-demand diagnostics is unique to GM, and provides additional peace of mind for drivers, LaNeve adds. "Only GM offers this industry-leading technology, and it's available across the breadth of our portfolio," he stated.
In the 2005 J.D. Power and Associates "U.S. Automotive Emerging Technologies Study," based on responses from more than 17,000 American consumers, 51 percent of those surveyed were interested in remote vehicle diagnostics. Moreover, when asked to allocate a given amount of money toward the features they would like on their next new vehicle, remote vehicle diagnostics ranked third among the 18 traditional and new features included in the question.
So where to next? In that same matter-of-fact conversation with Larry Burns, he mentioned that as vehicles incorporate more computerization - both hardware and software - OnStar is a viable platform to deliver wireless updates to improve vehicle performance.
"Imagine owning a Corvette, and with the simple sending of a wireless software update directly to you car, its performance could be improved by 25 horsepower."
(Sources: GM, OnStar)