AkzoNobel makes U.S. launch of Wanda waterbase basecoat
As the cameras rolled, Mark Rapson, AkzoNobel’s Business Manager of Trade Brands, North America, explained that the Wanda Waterbase system helps body shops reduce the complexity of “going green,” and that the brand’s simplicity, color and value proposition delivers significant time and cost savings, while boosting ease-of-use and color match accuracy. Ken Lingenfelter, owner of Lingenfelter Performance Engineering (LPE), was invited to speak on the performance attributes of his Yellow Twin Turbo and Black Supercharged Signature Series Camaro cars on display in the Wanda booth and why he chose the Wanda brand to achieve the special finishes and styling effects featured on the cars.
“The Wanda brand garnered a lot of attention and positive feedback throughout the show,” said Rapson. “SEMA was the perfect venue to introduce our new Low VOC system. The brand’s simplicity, ease-of-use, exceptional color match accuracy, color documentation tools and performance features, are all designed to bring real value to the industry’s small to medium- sized body shops.”
More accolades followed the press conference as LPE’s Supercharged Signature Series Camaro car painted in Wanda’s Black with Fire Red stripes under Stealth clear received Motor-Trend’s “Top 6 Chevy’s at SEMA” designation, with online coverage of the announcement.
Rapson adds, “The SEMA 2011 show was a tremendous success and we’re very proud to have built new relationships at the show and raise industry awareness about Wanda brand products.”
Visit www.wandarefinish.com to view video clips of the press conference and show highlights; photos of the Lingenfelter Signature Series Camaro cars and live Wanda brand spokesperson; industry news articles generated about Wanda―and to learn more about Wanda Waterbase and the full range of Wanda products and color tools. Wanda’s upcoming events and activities can also be found on Facebook and Twitter.