AkzoNobel made the U.S. launch of its new Wanda Waterbase basecoat system during a press conference in the Wanda refinish booth at the SEMA show in Las Vegas Nov. 2.
As the cameras rolled, Mark
Rapson, AkzoNobel’s Business Manager of Trade
Brands, North America, explained that the Wanda
Waterbase system helps body shops reduce the
complexity of “going green,” and that the brand’s
simplicity, color and value proposition delivers
significant time and cost savings, while boosting
ease-of-use and color match accuracy. Ken
Lingenfelter, owner of Lingenfelter Performance
Engineering (LPE), was invited to speak on the
performance attributes of his Yellow Twin Turbo and
Black Supercharged Signature Series Camaro cars on
display in the Wanda booth and why he chose the Wanda
brand to achieve the special finishes and styling
effects featured on the cars.
“The Wanda brand garnered a lot of attention and
positive feedback throughout the show,” said Rapson.
“SEMA was the perfect venue to introduce our new Low
VOC system. The brand’s simplicity, ease-of-use,
exceptional color match accuracy, color documentation
tools and performance features, are all designed to
bring real value to the industry’s small to medium-
sized body shops.”
More accolades followed the press conference as LPE’s
Supercharged Signature Series Camaro car painted in
Wanda’s Black with Fire Red stripes under Stealth
clear received Motor-Trend’s “Top 6 Chevy’s at SEMA”
designation, with online coverage
of the announcement.
Rapson adds, “The SEMA 2011 show was a tremendous
success and we’re very proud to have built new
relationships at the show and raise industry
awareness about Wanda brand products.”
Visit
www.wandarefinish.com to view
video clips of the press conference and show
highlights; photos of the Lingenfelter Signature
Series Camaro cars and live Wanda brand spokesperson;
industry news articles generated about Wanda―and to
learn more about Wanda Waterbase and the full range
of Wanda products and color tools. Wanda’s upcoming
events and activities can also be found on Facebook
and Twitter.
