BASF, Collision Hub partner on live broadcast

BASF Automotive Refinish Solutions and Collision Hub will present a live video broadcasting of BASF's Waterborne Panel Discussion at this year's AASP Northeast Tradeshow at 8 p.m. EST March 18 on CollisionHub.com. The program will be presented by Tom Hoerner, strategic initiatives, BASF Refinish, and will feature some of BASF's waterborne partners discussing their transition to a waterborne paint system.

BASF’s presentation of this information to a LIVE audience through Collision Hub’s multiple media channels is in line with an ongoing attempt to educate the industry as a whole on a sustainable approach to collision repair. The broadcast also continues BASF's push to provide cost effective programs for knowledge sharing in an open forum such as the one Collision Hub provides.

“BASF Automotive Refinish is very pleased to have the opportunity to spread the word about waterborne paint systems to attendees at the AASP Northeast Tradeshow,” said Darlene Eilenberger, Director of Marketing for BASF Automotive Refinish in North America. “And thanks to Collision Hub, BASF can now share its waterborne panel discussion with the entire nation via a live Web cast.”

“Collision Hub is excited about another opportunity to provide a much-needed educational service to the Collision Repair Industry”, stated Collision Hub Founder and CEO Kristen Felder, “and with the help of BASF Refinish we look forward to making waterborne education increasingly accessible and affordable as we move into 2011.”

For more information, visit www.collisionhub.com.