DuPont Performance Coatings' (DPC) customers can now attend any of three new marketing courses specially designed to target four key audiences - consumers, insurers, fleets and dealers. These courses are offered as part of the DuPont Performance Services (DPS) educational series.
The courses are titled:
-Marketing to Consumers--8 hours
-Marketing to Insurers & Fleets--8 hours
-Marketing to Dealers--3 hours
"The goal of these courses is to provide a fresh view of marketing for the collision industry," said Steve Trapp, Collision Services development manager. "They focus on new media approaches intermixed with proven ideas to target previous customers, supporting the sales of incoming prospects, and generating demand with new prospects."
Each course was developed in collaboration with the "voice of customer" per segment, industry experts on the topic and repairers who have had a successful track record using the tools and techniques featured. Each course includes video role plays of many of the tools and techniques in practical use, as well as numerous exercises including a key exercise that encourages repairers to build a marketing budget customized for their target markets and showcasing the benefits their repair center offers.
DPC Business Development Managers (BDM's) and DPS Customer Care Center Account Managers (CCAM), who are focused on business development, have reported that after an attendee returns to his or her repair center they have seen a 5 to 15 percent growth in customer sales following a renewed effort on investing in and implementing their marketing plan.
To learn more about DPS and these courses, visit www.pc.dupont.com.
