FinishMaster to host waterborne seminar in Milwaukee

FinishMaster’s waterborne division, WaterMasters, will host “The Road to Waterborne” from 10 a.m. to 8 p.m. Sept. 1 at the Harley Davidson Museum in Milwaukee. The free seminar will address the benefits of converting collision repai
Jan. 1, 2020

FinishMaster’s waterborne division, WaterMasters, will host “The Road to Waterborne” from 10 a.m. to 8 p.m. Sept. 1 at the Harley Davidson Museum in Milwaukee. The free seminar will address the benefits of converting collision repair centers to waterborne finishes.

“There is a lot of confusion on what it takes to convert to waterborne products,” says Adam Lazewski, business development manager for FinishMaster. “The purpose of the our waterborne seminar is to give body shop owners the opportunity to learn about the advantages of converting to waterborne finishes and to answer any questions that they might have about the process.”

Anyone interested in learning about waterborne technology is encouraged to attend. Herb Butler, vice president of WaterMasters, will conduct the waterborne presentation. He will discuss the issues relating to the use of waterborne finishes and the conversion process. BASF, DuPont and PPG will hold individual seminars beginning at 12:30 p.m. Each person who attends the seminar will receive one free admission to the Harley Davidson Museum, which may be used throughout the day of the event.

For more information or to register, contact Adam Lazewski, FinishMaster business development manager, at (608) 577-6733.

Subscribe to our Newsletters

Latest in Operations

Bailey Davidson
THE NEXT GENERATION: James Ivanowski's (left) oldest son, Jonah (far right) works as an estimator and is involved in most high-level decisions for the business.
Proud of their legacy, Hollingsworth Auto Service’s family owners have pivoted to meet the industry’s shifting needs.
June 17, 2025
Dave Dunn
ALWAYS BE RECRUITING: Dave Dunn has run Dave's Auto Body for nearly 50 years, and his approach to recruiting has included a 'waiting line' of viable candidates.
You can turn recruiting into your shop’s strength with just 30 minutes every quarter.
June 16, 2025
Adobe Stock 997306555
Geofencing
How digital marketing maneuvers can help keep shops top-of-mind with customers old and new.
June 13, 2025