WARRENSVILLE HEIGHTS, Ohio – Sherwin-Williams Automotive Finishes (SWAFC) announced it has updated its Web site at www.sherwin-automotive.com. The expanded site was designed to be more informational as well as educational. SWAFC says their site receives 200,000 organic search hits and five million page views the site gets each year.
SWAFC says the new site features:
- An updated look and feel
- Animated features to highlight specific products and features
- Updated “Contact Me” functionality allowing a shop to request an immediate sales or technical service assistance call
- An organized structure allowing a customer to find information by: Market Segment, Product Type and Product System
- Detailed product and application videos
- Store Locator tied to Google Maps
- Informational Press Releases
- Events and training Calendars
“Our goal in designing and launching the new Web site was to have it literally become a virtual sales call right at our customers’ fingertips,” said Mike Veney, SWAFC Marketing Manager - E-commerce. “This expanded customer experience will provide immediate color, product and technical information for every one of our markets, including collision, custom, fleet and OE.”
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Veney says the new site features an extremely streamlined look, is easy to navigate and includes a number of informative videos and easy-to-use KPI calculators to help shops be more productive, and subsequently, more profitable.
Veney also notes that the functionality of SWAFC’s Formula Express and its E-Store is incorporated into the new design.
For more information about SWAFC’s new Web site, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872).
