HOFFMAN ESTATES, Ill. — All 60 Sterling Autobody Centers stores have earned the I-CAR Gold Class Professionals designation, making it the largest multi-location collision repair operator to earn the Gold Class Professionals status across 100 percent of its network. Sterling first announced its Gold Class Professionals initiative in January and was determined to reach its goal by Aug. 31, and the plan was accomplished on time thanks to the efforts of both Sterling and I-CAR staff members. To reach its goal, I-CAR delivered more than 18,000 training hours to Sterling employees over the last nine months, and Sterling also provided each of their stores with a Gold Class Professionals kit and signage to proudly display their accomplishment. “Sterling Autobody Centers understands the importance of earning the Gold Class Professionals designation and its positive impact on their business as a whole,” says I-CAR President and CEO Tom McGee. “Achieving the Gold Class Professionals designation communicates to vehicle owners and the rest of the industry an increased level of professionalism and investment in their staff.” “Achieving the Gold Class Professionals designation at all of our locations was not just an event to us, we are committed to maintaining the designation at all locations,” explains Sterling Autobody Centers Manager of Field Support and Training Paul Blaski. “We plan to take the initiative to the next level and ensure that technicians at all Sterling locations achieve the I-CAR Platinum Individual designation status as well.” “With this accomplishment, Sterling is investing in its future, the future of its employees, and the safety of its customers,” says Sterling Autobody Centers President of Operations Shawn Broadfield. For more information about Sterling Autobody Centers, visit www.sterlingautobody.com; for details on the Gold Class Professionals program, go to www.i-car.com/goldclass.
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