Since its official launch, the "Be Car Care Aware" campaign has contributed to reducing annual unperformed vehicle maintenance from $62 billion to $53 billion, helped reduce failure rates of vehicles inspected during Car Care Months from 91 percent to 80 percent and increased monthly visitors to www.carcare.org from 55,000 to 155,000.
In addition "Be Car Care Aware" has positioned www.carcare.org as the number one Web site for car care on Google, AOL, Yahoo, MSN and all other major Internet search engines and increased the media publicity value every year of campaign, reaching a value of $15 million for 2006 and a projected value exceeding $17.5 million for 2007.
The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council's Car Care Guide or for more information, log on to www.carcare.org.