General Tire streaming live video reports throughout SEMA Show

What happens in Vegas doesn't always stay in Vegas as General Tire is airing a live video stream from this week's Specialty Equipment Market Association (SEMA) Show.

Beginning Nov. 1 at 10:30 a.m. Pacific Time with host Ryan Dival behind the microphone, viewers can get a behind-the-scenes look at live interviews, press conference coverage and other events. The programming runs from 10 a.m. to 4 p.m. PT on Tuesday, Wednesday and Thursday.

“The live stream will be action-packed and feature everything you want to see at the SEMA show from your computer,” notes communications manager Dana Zamalloa.

“We’re fortunate to have Ryan on board to really bring the SEMA show to life for those who can’t be there to experience it,” she adds.

For more information, visit www.generaltire.com.