MAACO selects Engage121 for social media management

April 27, 2011

April 27, 2011 — MAACO recently chose Engage121, a software firm specializing in relationship management through social media, to manage its social media initiatives.

Using Engage121’s Enterprise solution will enable MAACO to develop approved content in individual libraries and syndicate that content at the corporate or individual franchise level, according to a press release_notes from Engage121.

It will also allow MAACO to create a more interactive experience for social media fans and followers. MAACO plans to conduct polls, encourage fan engagement and reward loyal fans with special offers through the development of customized Facebook applets.

“MAACO can now monitor customer and franchisee communication across multiple social media platforms, plus consumer review and rating sites, from the Engage121 integrated application,” said Warren Stoll, vice president of marketing for MAACO. “That saves us valuable time that we can use to engage more consumers, which is critical to our company's focus on customer satisfaction.”

MAACO runs 475 franchised centers and repairs and paints about 500,000 vehicles a year. Engage121 has provided its services to more than 1,000 national franchisors, dealerships, direct sellers and other communications professionals.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.