The SATA logo shines in a new look: a strong presence for a strong brand

Kornwestheim-SATA GmbH & Co. KG is a world leader in the car refinish industry and supplies distribution partners in about 100 countries.

In addition to SATA spray guns, other products such as cup systems, breathing protection systems and compressed air technology make SATA a system provider for users in the areas of automotive painting, design, manufacturing as well as the woodworking industry.

At SATA, we are continuously improving ourselves and our products, thus securing our position as the global technology leader in the car refinish sector.

To also be successful in the future, all existing procedures in our company are continuously being put to the test. This way, we can correct and optimize whatever necessary.  This is particularly important to us at SATA when it comes to our products. But beyond that, other aspects require permanent review and need to be evolved from time to time. Therefore, we have redesigned the SATA logo.

In view of ongoing digital developments and thus the increased use of smartphones, smartwatches and other devices, we decided to reduce the complexity of the previous 3-D logo and optimize it with regard to practical usability. This gives us more clarity in times of graphic overload.

The new SATA logo is clear and simple, reflecting a modern "flat design" known from icons that are minimalistic and easily understandable.

All SATA products and marketing tools will be adjusted, implementing the new SATA logo and identity step by step.  www.satausa.com