"Our annual conference saw a record number of affiliates, vendor and strategic partners in attendance at 400+," said Michelle Sullivan, CEO of Certified Collision Group.
As she noted in her welcoming address, CCG began 10 years ago "to level the playing field and provide a competitive advantage" built on three pillars: improved shop performance, enhanced insurance carrier relationships, and amplified purchasing power.
The energetic conference brought together high-performing CCG affiliates sharing their strategies for success in panel discussions, engaging keynote speakers, and breakout sessions on topics including using AI, how to drill down an examination of financial numbers, how to market OEM certifications, and how adding a CFO to your staff can reap benefits.
A vendor fair with over 40 exhibitors was open during meals and breaks, offering everything from paint to management software from CCG vendor partners.