The Certified Collision Group returned to Nashville, Tennessee, for its annual conference, Mar. 30 - Apr. 1, and its fourth annual event broke records in the Music City.
"Our annual conference saw a record number of affiliates, vendor and strategic partners in attendance at 400+," said Michelle Sullivan, CEO of Certified Collision Group.
As she noted in her welcoming address, CCG began 10 years ago "to level the playing field and provide a competitive advantage" built on three pillars: improved shop performance, enhanced insurance carrier relationships, and amplified purchasing power.
The energetic conference brought together high-performing CCG affiliates sharing their strategies for success in panel discussions, engaging keynote speakers, and breakout sessions on topics including using AI, how to drill down an examination of financial numbers, how to market OEM certifications, and how adding a CFO to your staff can reap benefits.
A vendor fair with over 40 exhibitors was open during meals and breaks, offering everything from paint to management software from CCG vendor partners.
"It is exciting to see the evolution and growth from our inaugural conference in 2022," Sullivan said. "Value-driven partnerships and trust are the foundation in all that we do. Bringing together the brightest minds across North America and creating the opportunity to collaborate, learn, share ideas and network is powerful, and that is what our conference provides. We introduced a few new programs and will continue to enhance value for our affiliates, vendor and strategic partners in 2025 and beyond."
