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Expert Panel Discusses ADAS at the SEMA Show 2017

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Oct. 30, 2017—In a panel sponsored by the Emerging Trends and Technology Network (ETTN) at the SEMA Show 2017, the topic of discussion was ADAS (advanced driver-assist systems), lead by John Waraniak, SEMA vice president.

On the panel was :

  • Brett Smith, assistant director for the Center for Automotive Research
  • Dean McConnell, director of ADAS Business and Global Customer Programs, Continental
  • Terry Ledwidge, director of business development, Link Engineering
  • Aaron Schulenburg, executive director, SCRS
  • Brian Daugherty, chief technology officer, Motor & Equipment Manufacturers Association

The discussion began with Waraniak going over the importance of the “FMVSS126” compliance evaluation.

As OEMs are required to comply with the testing, Waraniak says that failing to test means betting your company.

“The analysis gives you the knowledge of the next generation of products,” Waraniak says.

But as Smith puts it, the question becomes, “Is there opportunity for advanced technology in the aftermarket? And if yes, what’s it going to take to play in it?”

Advanced technology revenue in the aftermarket went from $977 million in 2016 to nearing $1 billion today, and it's projected to hit $1.51 billion in a few years.

According to Smith, systems that alert or warn the driver to take action in order for accident prevention are dominating the market at the moment.

McConnell mentioned that in 2015, electronics became over 40 percent of a vehicle's costs, a jump from previous years.

Lane keeping systems, collision mitigating braking, blind spot detection, rear view and surround view camera systems are now things that consumers are asking for at the dealership, McConnell says.

Starting in 2018, it will be a regulation that all 2018 year make and model vehicles will be required to have a rear view camera.

And over 20 car manufacturers, including Honda and Audi, have announced their participation in the AEB MOU (Autonomous Emergency Braking Memorandum of Understanding) by 2022.

Silver, who specializes in wheel alignments, spoke on the requirements of steering angle sensor resets after wheel alignments.

But with ADAS, it’s not just wheel alignments that require a reset. Other aspects include parts replacements and windshield replacements.

The discussion ended with the panelists reminding participants to comply and invest in the time and resources to learn about ADAS to protect customer and their shops.

“You have an obligation to stand behind the work that you are doing,” Schulenburg says.

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