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In the world of the automotive aftermarket, no week compares to the first week of November in Las Vegas. No week is as intense, jam-packed, exhilarating and exhausting. You’ll never see as many auto industry professionals, equipment, tools, custom vehicles and hoopla in one place. And if you’re an automotive enthusiast, as I am, it’s a week you look forward to all year. You know what I’m talking about—it’s SEMA week, and I feel privileged to be able to be a part of it.

By the time this issue of FenderBender hits your shop, the 2015 SEMA Show will have come and gone, so you might be wondering why I’m hyping it up. Well, if you couldn’t make it and want to see what happened this year, especially as it pertains to collision repair, you can still take in the highlights at fenderbenderlive.com.

FenderBender Live is an effort we launched in 2011 as a way to bring the best coverage of the industry’s biggest events straight to the industry professionals who were unable to be there—or those who weren’t able to see everything while they were there. The coverage includes video interviews with exhibitors, show organizers, industry celebrities and experts, articles detailing the latest news and announcements, and photos of all the action.

The best part is that all of our content is tailored for you, the owners and operators of collision repair facilities. Sure, we show some of the automotive eye candy as well, but the coverage focuses on the collision repair segment—the products, news and insights that can help you improve your business.

If you’re in the camp that thinks trade shows are obsolete, the SEMA Show offers a great counterargument. Check out fenderbenderlive.com to see what I mean, and add the website to your bookmarks to catch coverage of future events.

Jake Weyer, editor
jweyer@fenderbender.com

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