BASF Reveals Automotive Color Trends
May 16, 2016—BASF revealed what it predicts as the top automotive color trends for 2016–2017 and beyond, as well as its top three colors for 2020.
BASF said urban and natural colors will combine to create a “parallax,” when an object appears changed or shifted when viewed at a new angle. Color will also be influenced by digitization and technology. Synthetic, metallic blue, silver and white hues will be popularized by technology and self-expression.
BASF’s top colors for 2020 are Raingarden, a metallic silver with green and blue elements; Primordial Soup, a deep, blood red; and Aerialist Wish, a black color with a silky, silvery look throughout.
“My inspiration behind this year’s colors was the continuous change in society and the importance of finding new perspectives and looking at things differently,” said Paul Czornij, head of design for BASF’s Color Excellence Group. “Raingarden also exemplifies our coatings capabilities at BASF. In order to achieve a silver color that looks subtly different depending on the viewer’s vantage point, we relied on our design expertise, but it also showcases our technical finesse with innovative pigments to achieve a beautiful coating that could be used in a real-world setting.”