Culture of Gratitude

Sept. 1, 2010
Connecting with the community can improve your image by highlighting your business values.

Supporting community service organizations can illustrate the values of your business—and the holiday season is a smart time to do just that.
Sheryl Driggers, co-owner of Universal Collision Center Inc. in Tallahassee, Fla., partnered with Operation Homefront, an organization that provides assistance to military families. The shop adopted a family for Christmas last year, spending $600 on gifts and a holiday meal.
Driggers says giving back to the community is essential. “If it weren’t for our community, we wouldn’t be in business.”

In turn, the community gives the collision repair center even more support and greater loyalty. “When we do things like this, people can see we have a different culture within our business,” Driggers says. “Our customers understand the values on which we run our business, and it’s different from what they typically see from businesses in today’s marketplace.”

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Coach Works implements the Spanesi Touch system

Coach Works Uses Spanesi Equipment to Ensure a Safe and Proper Repair for Customers