Culture of Gratitude
Supporting community service organizations can illustrate the values of your business—and the holiday season is a smart time to do just that.
Sheryl Driggers, co-owner of Universal Collision Center Inc. in Tallahassee, Fla., partnered with Operation Homefront, an organization that provides assistance to military families. The shop adopted a family for Christmas last year, spending $600 on gifts and a holiday meal.
Driggers says giving back to the community is essential. “If it weren’t for our community, we wouldn’t be in business.”
In turn, the community gives the collision repair center even more support and greater loyalty. “When we do things like this, people can see we have a different culture within our business,” Driggers says. “Our customers understand the values on which we run our business, and it’s different from what they typically see from businesses in today’s marketplace.”