Jan. 6, 2015—Hertz Global Holdings Inc. announced on Tuesday that Jeffrey T. Foland has been appointed senior executive vice president and chief revenue officer, effective later this month.

In his role at Hertz, Mr. Foland will oversee global car rental marketing, sales, pricing, and revenue functions. Foland has extensive executive-level experience leading marketing, strategy and sales functions, including 10 years at United Airlines where he has most recently been serving as executive vice president, chief marketing and strategy officer. Prior to that, Jeff served as a principal at the global sales and marketing consulting firm ZS Associates, after holding positions at Detroit Diesel Corporation and General Motors, Allison Gas Turbine Division.

"I am honored to have been appointed to lead the significant commercial improvement opportunities available to Hertz,” Foland said in a release. “It's not often an executive has the chance to develop the long-term, global growth potential of iconic brands like Hertz, Dollar and Thrifty, and I look forward to partnering with John Tague and the rest of the Hertz team on this exciting journey."