Feb. 3, 2016—OEConnection LLC (OEC) announced on Tuesday that Mazda Canada Inc. has selected the CollisionLink online parts ordering and fulfillment solution for its network of dealers.

In all, 165 Canadian Mazda dealers will be able to offer competitive pricing on eligible parts against non-OE parts through CollisionLink.

“Mazda Canada has been a great partner for years through our supply chain services, and we are excited they have chosen to expand that relationship by adding the CollisionLink Solution Set to their network of dealers,” said Jon Palazzo, OEC vice president, national accounts. “We anticipate that CollisionLink and our parts marketing technology will help Mazda Canada increase their parts market share and help their dealers improve efficiency, increase customer service and drive more OE parts sales.”

“We chose the CollisionLink solution from OEC because the Mazda parts marketing program has had great success with CollisionLink among its U.S. Mazda dealer network,” said Don MacPhee, MCI director service and parts operations. “Our dealers are looking forward to utilizing CollisionLink so that they can provide a higher level of customer experience and supply competitively-priced Mazda genuine collision parts.”

The Mazda collision parts program will be available to Mazda Canada dealers in March.