Dec. 15, 2015—Valspar Automotive’s refinish brand, Prospray, has introduced a new look to the labeling of all its products to reflect its European heritage.
The redesigned packaging honors Prospray’s roots and features the new Prospray logo, category color coding, instruction panels, and global standard for chemical identification (GHS) compliance information, as well as Prospray’s signature Colour intelligence icon.
“When our customers look at the new packaging, they will feel a sense of pride and ownership because they significantly influenced the design,” said Laura Yerkey, director of marketing. “We collaborated extensively with sales representatives, distribution, and body shop customers regarding the packaging because we know how passionate they are about the products they use. Much of the label content, colour-coding and the Colour Intelligence icon concept came from suggestions they made.”
