Chevrolet Offering Free Add-ons to Highlight Connectivity

April 25, 2016

April 25, 2016—Chevrolet has called the 2016 Cruze "the most connected car" in the compact segment and, in an effort to highlight the vehicle's connectivity, is including a number of free add-ons for vehicle owners, according to an Automotive News report.

Chevy is offering two years of free OnStar and SiriusXM satellite radio and 24 months or 24 gigabytes of 4G LTE data, in an effort to make sure target millennial buyers take notice of the connectivity features.

"The more people experience it, the more they'll really love it and stay with it," said Chris Biggs, executive director for Cruze global product marketing, according to Automotive News.

Bundling the data is a smart move to get owners hooked on a feature whose value it might take them a while to discover, said Mark Boyadjis, a senior analyst at IHS Automotive.

In addition to General Motors, Ford, Subaru, Audi and BMW offer similar 4G LTE connections.

Subscribe to our Newsletters

Latest in Sales+Marketing

dizain - stock.adobe.com
adobestock_76291792
Start 2025 off on the right foot with a solid digital marketing plan for your business.
Feb. 3, 2025
Adobe Stock 336452755
adobestock_336452755
Holding classes for insurance agents can help build business relationships and drive referrals.
Aug. 28, 2024
Quality Collision Group
The original owner takes pride in Amato's appearance, being a self-proclaimed movie enthusiast.
Nostalgia of classic movie decor connects people of all backgrounds.
Aug. 21, 2024