Sept. 13, 2013—Mitchell International announced Thursday the release of the RepairCenter Reputation Manager, an online tool designed to help shops communicate more effectively and efficiently with customers.

The tool includes online customer satisfaction surveys, comprehensive reporting and analytics technology created to help shops identify areas that can be improved. 

RepairCenter Reputation Manager features a powerful text analytics engine and customer sentiment dashboard that provide actionable data from open-ended survey questions and social media chatter, eliminating the long hours a shop owner or manager would need to read that chatter.

“Customer retention and business growth go hand-in-hand, but until recently, repair shops haven’t had the breadth of automated tools needed to improve upon the customer experience," said Anlin Sethi, senior manager of product management at Auto Physical Damage solutions. “By incorporating real-time interaction and engagement, alongside robust survey analytics, Reputation Manager allows repair shops to improve their reputation and build stronger customer bases."

The Reputation Manager also includes the Web Status tool, allowing shops to share the status of a repair to customers via an online web portal, email or text message.