Aug. 15, 2011 – OEConnection, LLC., an online parts and service exchange company, has announced that Southeast Toyota Distributors, LLC. selected OEConnection’s CollisionLink, an Internet-based parts ordering and fulfillment solution, for its dealerships and collision repair customers throughout a five-state region.

As part of the agreement, Southeast Toyota and its network of 174 independent dealerships will have the opportunity to utilize CollisionLink’s Parts Marketing Administration (PMA), a technology that automates and manages OEM parts programs designed to help dealerships better compete with aftermarket collision parts. After its implementation, enrolled dealers in the Southeast Toyota network will have an opportunity to earn reimbursements when selling select Genuine Toyota Parts to body shops as an alternative to originally-specified aftermarket and salvage collision parts.

“As the leading distributor of Toyota parts in the United States, we are committed to giving our dealer partners the tools they need to satisfy their customers and compete head-to-head with the aftermarket,” Crater said. “We know that vehicle owners want Genuine Toyota Parts, and body shops prefer to use them; OEConnection has a proven track record for helping to facilitate the transaction between dealer and shop with a streamlined, efficient workflow.”

CollisionLink will be implemented later this month to Southeast Toyota dealers, and the company’s parts program, PartsEdge, will launch in October.