Running a Shop Sales+Marketing

GM Creates New Indy Body Shop Loyalty Program

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Oct. 31, 2013—GM Customer Care & Aftersales, the service and parts division of General Motors, announced Tuesday that it has added a new loyalty rewards program for independent body shops purchasing select GM collision parts.

Shops enrolled in the program earn points when purchasing GM OE doors, wheels, mirrors and lighting assemblies from GM dealers through the OEConnection CollisionLink online parts-purchasing network. Points are awarded for parts purchased on insurance estimates only for GM vehicles two model years and older. Points are awarded at the rate of one point for each dollar spent. Accumulated points can be used to purchase a wide selection of merchandise, travel, entertainment and new GM vehicles.

All CollisionLink users will receive an email request to sign up. To sign up for CollisionLink, visit the OEConnection website.

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