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Toyota calls for technological ideas to improve society

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Nov. 9, 2010—Toyota Motor Sales U.S.A. Inc. announced on Tuesday the start of its new campaign, "Ideas for Good."

The campaign is a challenge for the public to take five Toyota technologies and create new uses for the technologies that will benefit society in non-automotive ways, according to a Toyota press release_notes. Submissions are accepted Nov. 8 through Feb. 28. The winners will have the opportunity to participate in the designing of their ideas with Toyota.

"We're sharing a side of Toyota that many are not aware of and engaging the public in a way we've never done before," said Bill Fay, group vice president of marketing for Toyota. "We're shining a light on some of our revolutionary technologies, which have been used to improve people's quality of life, in order to encourage the public to help us identify the next big 'idea for good.'"

For more information on what five technologies can be used, go to Toyota.com/ideasforgood.

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