This Week in Business-Building Strategies
Aug. 31, 2019—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.
Leadership has always been about people connecting with people. The problem is that leaders are high-achievement, driven individuals. As a result, they tend to use "results-focused" language and prefer to engage people by solving problems as part of meeting goals and realizing expectations.
Here's why experimental learning is better than being right – MarTech Today
By doing small, experimental campaigns and learning from them, we can refine our marketing along the way.
Hire Leaders for What They Can Do, Not What They Have Done – Harvard Business Review
Academic studies show that promotions are still largely a reward for past performance, and that organizations continue to assume the attributes that have made someone successful so far will continue to make them successful in the future. This may explain why there are still a large number of incompetent leaders.