Robert Richman, a culture-strategist at Zappos and co-founder of Zappos Insights, closed out the first day of a recent auto industry conference in Orlando with a keynote presentation on creating a winning culture.

Zappos grew from a small website to a multi-million dollar business during a time when people weren’t buying things online. The company figured out a way to differentiate itself and has positioned itself as the No. 6 best place to work in America and the No. 1 in customer service, according to American Express Customers.

Below, Richman explains that the same principles that were used in growing the shoe company can be used for businesses like body shops. Richman shares Zappos’ 10 “commandments” behind its culture and explains that in order to be successful, every employee needs to agree to and embrace these.

• Deliver wow through service
• Embrace and drive change
• Create fun and a little weirdness
• Be adventurous, creative and open-minded
• Pursue growth and learning
• Build open and honest relationships with communication
• Build a positive team and family spirit
• Do more with less
• Be passionate and determined
• Be humble

In order to be successful as a business, Richman says, your core beliefs have to be more than just words on a wall. You have to live it and breathe it every single day. If someone doesn't align with the culture you want to create, you need to find someone who does.