Match Every Paint, Color and Tone
Have you ever heard of vantablack?
Vantablack is the darkest substance ever made, but it’s not a color—it’s a material. It was created to help extinguish stray light reflected off telescopes and satellites to increase their clarity. It’s not even a paint; it’s a series of vertically aligned nanotube arrays (hence, VANTA). It absorbs over 99 percent of visible light, and, in real-world applications, resembles one of those escape holes that Wile E. Coyote might lay before the Roadrunner in old Warner Bros. cartoons.
In other words, it looks unreal. Objects coated in vantablack resemble a poor Photoshop edit of the known world. Look it up—how much more black could it be? None.
But vantablack is real. And if anything could read it, it’s the ADAM5 spectrophotometer.
Steve Ramirez Paints the Future
The first time Steve Ramirez saw the ADAM5 in action, he was stunned.
“I had a vision of moving into the future,” he says.
Ramirez owns Patriot Refinish Solutions, an automotive paint distributor in the Dallas-Fort Worth area of Texas, and first saw the ADAM5 at the annual SEMA Show in Las Vegas.
“I want to be ahead of the game,” Ramirez says, “and this for sure is ahead of the game. I’ve been very pleased with it. I bought three!”
The ADAM5 has five cameras and was designed in conjunction with Automotive Art’s Motomix Plus Color Software; together, the total system removes any guesswork in fewer steps with greater accuracy, and the five-camera breakthrough allows the ADAM5 to match any metallic, pearl, or xirallic with pinpoint accuracy.
The real magic, however, is in its color correction ability.
“That’s what sets ADAM5 apart from the rest,” says Dereck Foster, founder of Automotive Art Paints.
“They've got other five-lens cameras out there but we know they don’t perform as well as ADAM5. And as Ramirez confirms, the color correction functionality is really what makes all the difference!”
It’s a powerful tool for Ramirez, who has one goal: provide a higher-quality service than his competitors. With the ADAM5, he feels he has the edge.
“I’m not a color-matching guy,” he says, “I’m a developer. It’s doubled my business since January of last year. It’s made our job so much easier. The color matching is dead-on every time.”
What used to take four or five hours now takes 15 minutes. The ADAM5 is less a tool than a handheld talisman of change. And it all comes back to its ability to quickly and effectively adjust color formulas.
“Yes!” Ramirez laughs.
“One guy walked in and said, ‘I’ll be back in four hours,’ and I said, ‘No, we’ll have it in five minutes.’ We mixed it, presented it, and he’s now a return customer,” he says.
The cloud-based link to Motomix Plus Color Software allows his team to scan a sample, select the appropriate formula, adjust that formula to produce the best possible match, mix the paint, and keep moving.
“The software is very user-friendly. When I hear my competition is out there doing what they’re doing, I don’t care because I’ve got this tool—I’m ready to go,” Ramirez says.
As Automotive Art continues to evolve the ADAM5, Ramirez is ready to evolve with it.
“Paint shops could increase their business and profitability more than they could imagine,” he says.
“I want to be faster, better, quicker. The ADAM5 is a portal into the future, and I want to be a part of it.”
Mike Litwin Proves ‘Em Wrong
“The feedback I get when I tell customers we have a camera is, ‘Well, those don’t really work.’ ”
Litwin has seen it all before. He’s the owner of Litwin Paints & Supplies, a distributor of 30+ years in Cleveland, Ohio.
“I tell them, ‘No, this one does.’ And then I prove it to ‘em,” he says.
“I have a shop in Youngstown that said it’s already saved several jobs, probably several thousand dollars.”
Litwin is impressed with every aspect of the ADAM5—particularly the camera.
“Motorcycle colors are often difficult; nobody has formulas for them,” Ramirez says. “With our old camera, you’d have to pick the metallic. The ADAM5 shows the coarseness of the metallic. The other camera you’d have to use color cards to match. The ADAM5 takes the guesswork out of it.”
Litwin pauses. He’s been around a long time and has serviced customers old and new.
“There’s this idea that cameras don’t work, and I can prove ‘em wrong. I’m getting customers that I had before coming back, and I keep saying, ‘Bear with me, it’s going to get even better.’ It’s made my guys better; we’re all better. We’re better color matchers. We use it with every mix. We’re matching 95 percent and above the first time.”
For his longtime customers, the results speak for themselves. Automotive Art already has one of the best color-matching systems, and with the addition of the ADAM5 Spectro, they are in a league all by themselves.
“Shops absolutely get it,” he says.
“My shops have seen it, they’ve seen the results, they’re thrilled about the ADAM5. They’re thrilled we’re investing in the future.”
His advice for suppliers, owners and technicians?
“Get one. If you don’t have one, you need to get one. Being aggressive with the camera has been great for us. I’m a go-getter; the ADAM5 is common sense.”
The future is here and we’re all hurtling into it. Common sense tools such as the ADAM5 can make tomorrow brighter—even if it’s a motorcycle coated in vantablack.