March 9, 2012—Collision Centers of America Inc. recently selected UpdatePromise.com, an automated text message service to update customers throughout the repair process, to enhance the company’s customer experience throughout all 24 of its collision repair facilities.

Collision Centers of America said UpdatePromise.com will help the company to proactively keep customers informed about the progression of their repair in a way that meets the needs of today’s tech savvy consumers. In addition, UpdatePromise.com will provide Collision Centers of America with daily reports to remind employees about promises made to customers to help the company fulfill customer expectations.

"In today's busy environment, with all of the DRP requirements, having a tool to support our team proactively by keeping track of promises made has been instrumental in driving down cycle time," said David Mulder Jr., vice president of Collision Centers of America.

"We are honored Collision Centers of America selected our service to enhance their communication offering. Collision Centers of America can now reach their customers wherever they are, in a manner in which their customer wants to be communicated with. We believe strongly in the 'psychology' of text messaging,” said Curt Nixon, president of Flash of Genius Inc., the parent company of UpdatePromise.com. "Customers want attention, without interruption. In today's technology driven society, customers want the option to be kept informed without investing a lot of their personal time to do so. UpdatePromise.com messages are designed to keep body shop customers informed with positive and uplifting messages. With a simple glance at a text message, repair customers are quickly informed of how their repairs are progressing.”

Visit FenderBender’s May 2010 article “More Sales at Your Fingertips” for more information about UpdatePromise.com.