WEBINAR: The Key to Earning a True Return on Your Investments

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In the third installment of FenderBender’s 2018 webinar series, sponsored by Robaina, two of the industry’s foremost thought leaders on shop technology will look into how shops across the country can make the correct investments to build a sustainable business model


What: The Key to Earning a True Return on Your Investments

When: Tuesday, Oct. 9, 11 a.m. CST



The Keys to Earning a True Return on Your Investments

From advanced vehicle design to increased technology in customer interactions, the standard operating model for a modern collision repair center has changed dramatically in recent years. And in the face of building pressure to progress, many independent shops are left wondering how they stay on the leading edge of tools, technology, systems and processes that offer them an edge over competition.

In the third installment of FenderBender’s 2018 webinar series, sponsored by Robaina, two of the industry’s foremost thought leaders on shop technology will answer that very question.

You will learn:

  • How technology has shifted the vehicle ownership experience for your customers
  • How the industry’s technological shift has impacted your business
  • How, why and when to make the investments that will push your operation forward
  • How to earn a true return on the investments you make

The Presenters

DJ Mitchell_headshot_WebinarRon Reichen_headshot_WebinarBryce Evans

DJ MITCHELL has been in the collision repair industry since his teens when he started working in his father’s body shop over the summers sweeping floors and sanding school buses. While attending the University of Central Florida, DJ worked for a local luxury dealership as a combination technician, and he eventually moved into management working for one of the Big Four. DJ and his father, Dave, then founded Car Guys Collision Repair, which operated 13 locations throughout Florida. After selling to Joe Hudson’s Collision Centers earlier this year, DJ has retained management of his stores and is charged with growing the brand's reach in the region. DJ is an online columnist for FenderBender.

RON REICHEN is an accomplished collision repair industry veteran, operating two shops in Bend and Beaverton, Oregon. He is heavily engaged in the industry, is a past chairman of the Society of Collision Repair Specialists and the current president of Oregon Collision Repair Specialists. Reichen is a former FenderBender editorial advisory board member and a past FenderBender Award winner, and his shop is a prime example of utilizing OE certifications to drive success.

BRYCE EVANS is the editorial director at 10 Missions Media, overseeing the company's three national business-building publications—FenderBender, Ratchet+Wrench, and FIXED

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