Snap Shop: Miracle Workers Auto Collision Center
1.Team Oriented
Steve Rexroth, owner and operator of Miracle Workers Auto Collision Center, built his facility in 1999 to be a drive-thru collision repair facility. In order to follow his idea of having a car drive through the front of the building and then out the back doors when it’s repaired, Rexroth hired technicians that are able to work in teams of two.
One technician works on the vehicle for the body and paint and another technician focuses on the structural and mechanical aspects of the repair, he says. The technicians are almost like secret weapons by working on two areas instead of one.
“Our building covers a full city block,” he says. “This process keeps the flow going.
2. Transparency Everywhere
The front office is all about business and a clean workspace. Every section of the waiting room and front offices have windows cut out in the walls. Rexroth wanted his customers to be able to see the car being repaired.
To further demonstrate the process to the customers, he placed flat-screen monitors in all the offices. Using the program autotext.me, his front office manager and estimator are able to display the customer’s vehicle in 3-D and walk them through the parts being used, as well as the estimate.
3. Community In Mind
A unique piece of aluminum that was turned into artwork is displayed in Rexroth’s office. A local neighbor and inventor had passed away in 2017 from cancer. Rexroth chose to display one of his trademark pieces to commemorate his contribution to the neighborhood. The display is a piece of aluminum that was laser cut and later painted black. Inside a circle are the letters “M”, “A”, and “X” to stand for the inventor’s nickname, Max.
Rexroth says he kept the community layout in mind when he first built the facility. He added 1,500 square feet on top of the building to house all the shop’s dry goods instead of expanding outward. He wanted to wait to expand this facility outward to later add another drive-thru center, he says.
4. Adjusting to Climate
The shop uses only a European-based paint brand. The paint company, Spies Hecker, has produced the best color matching and durability for the four-season climate, Rexroth says.
“It can go from freezing cold to 90 degree heat,” he says. “This paint has seemed to be the most durable and user friendly.”
The paint has also been less expensive per ounce in comparison to American paint brands, he says. The toner alone could cost $180–$300.
SHOP: Miracle Workers Auto Collision Center LOCATION: Lincoln, Neb. OWNER: Steve Rexroth
SIZE: 11,000 square feet STAFF: 11 AVERAGE MONTHLY CAR COUNT: 100 ANNUAL REVENUE: $2 million
