Darrell Smith is the Executive Director of the International Window Film Association (www.IWFA.com). With over 35 years experience in marketing, sales and distribution, the majority in the window film industry, Smith has served as organizational and planning consultant with trade associations, Internet related businesses, and investment firms. This year, the IWFA celebrates their 25th year as an industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the window film industry though the use of education, research, advocacy and consumer awareness.