Hyundai Launches Awareness Campaign

Feb. 10, 2016

Feb. 10, 2016—On Wednesday, Hyundai launched an awareness campaign aimed at warning drivers of the risks involved when using counterfeit automotive parts.

In the consumer awareness campaign, Hyundai is tackling the issue of counterfeit, aftermarket, salvaged and recycled auto parts by highlighting the differences between non-Hyundai and Hyundai Genuine Parts. Hyundai’s campaign is a series of videos beginning with “Don’t Gamble with Counterfeit Parts.”

"Counterfeit Hyundai parts have been a growing problem over the last 30 years," said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. "Customers would see short-term savings after their vehicle was repaired, not even aware that non-Hyundai parts were used to bring these repair costs down. Short-term savings can have adverse long-term implications on the vehicle and passengers, which ultimately ends up costing more. Consumer awareness is essential to addressing this issue and Hyundai is willing to do its part. The more people who understand the dangers behind using non-Hyundai components and see the benefits of purchasing original parts, the less likely they are to suffer severe consequences and lose value on their car. Safety and trust are paramount to our brand, which is why we are launching this campaign to encourage everyone to purchase original parts, every time."

This campaign is the third program that Hyundai has implemented to support its dealerships, strengthen relationships with collision repair centers and ensure the safety of Hyundai owners. The Hyundai Go Genuine Collision  Conquest and Hyundai Recognized Collision Repair Center programs encourage repair facilities to use Hyundai Genuine Parts to make sure Hyundai vehicles are repaired properly and safely back to manufacturer specifications.