Chief gives away 40th Anniversary trip to SEMA Show 2012 

Oct. 29, 2012

LAS VEGAS, Oct. 29, 2012—In celebrating the company’s 40th anniversary, Chief Automotive Technology awarded Mike Bryant, owner of Artistic Body & Paint in Redding, Calif., with a free trip to the 2012 SEMA Show through the Chief’s “Show Us You Chief Equipment” contest.

Bryant posted photos of his shop’s Chief EZ Liner pulling system to Chief’s Facebook page.

Appropriately, Bryant owns one of the oldest Chief EZ Liner frame racks still in daily use, serial No. 0118. Chief estimates it was built in 1973.

Bryant has used the rack at his shop since it opened 34 years ago. He bought it from the local dealership where he’d worked previously.
Artistic Body & Paint has two additional Chief frame racks and a Chief computerized measuring system.

Bryant’s prize included airfare for two, three nights at the Flamingo Las Vegas, two SEMA badges, and $500 spending money.

The “Show Us Your Chief Equipment” campaign isn’t limited to the SEMA giveaway, as it continues through the end of the year. Customers can enter the weekly drawing for anniversary merchandise by posting photos or stories about their Chief frame racks, measuring systems, accessories, training or support to Chief’s Facebook page.