Hiring Difficulties—Another Symptom of COVID-19

Oct. 6, 2020
Professionals from across the automotive industry gathered virtually to discuss hiring hurdles and onboarding obstacles during the pandemic.

Oct. 6, 2020—MICHauto, an automotive and mobility cluster association, and the Center for Automotive Research hosted a webinar on Sept. 24 where industry professionals from Ford, Adient, and ADAC Automotive described how their companies overcame unique challenges presented by the pandemic.

Another hot topic of discussion during the webinar was the decreasing number of technicians in the industry and the consequences COVID-19 has had on the “automotive talent pipeline.” 

The hurdles outlined by these individuals are not only present in the automotive industry, but across the world as many companies and organizations are trying to find their footing in the “new normal.” 

Growing Pains

Many organizations are finding ways to produce their products and offer the same high quality services, but executive vice president and chief operating officer for ADAC Auto, Peter Hungerford, said onboarding new employees is one of the more difficult tasks.

“New people come into the organization and we want to communicate our values and our culture, but it’s difficult to do those things virtually,” Hungerford admitted. 

Renee McLeod said Adient, a leading manufacturer of automotive seating, is also feeling the effects of the virus when it comes to bringing on new staff. 

McLeod, vice president and chief human resources officer at Adient, says finding new talent and drumming up interest in the industry has been significantly more difficult due to the cancellation of events like college fairs. 

“I’m proud of what we’ve done with remote work, but there is something about human interaction that is necessary to become part of something,” McLeod said. 

Unexpected Gains

For an industry that is widely reliant on collaboration, Hungerford said the adjustment to online communication has been beneficial. Before the pandemic, he said he would spend multiple hours a week traveling from one meeting to the next. 

“Some travel is not ‘value added,’” he said. “We have gotten much more comfortable doing conversations virtually and it is much more efficient.”

Where some organizations are struggling to blend the in-person and online cultures of their companies, McLeod said Adient has benefitted from the virtual-only mandates. 

“Distancing gives us the opportunity to draw talent from places outside our region,” she said. “It’s opening opportunities as it creates challenges.” 

The Hiring Domain

According to the U.S. Bureau of Labor Statistics, the average growth rate for all occupations over a 10-year period is 4 percent. Meanwhile, in the automotive industry, the number of technicians is projected to fall by 4 percent. If the trend holds, the Bureau predicts a loss of 27,800 technicians by 2029. 

Furthermore, the Collision Repair Education Foundation’s 2019 survey found that the average age of technicians continues to increase, currently at over 41 years old. 

Human resources director at Ford Motor Company, Eric James, said there was a fear of missing out on new talent due to the coronavirus. 

“If we cancel our programs this year, we are going to lose a whole cycle of talent,” he said. Ford, along with many other companies, was able to switch to a virtual platform for incoming interns. 

“We figured out how to get them laptops and get them the information they needed to onboard,” James said. 

When approaching this unique situation, James said his organization, like many others, was fearful. “We may fail, but let’s fail fast and move on.”

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