March 6, 2017—After a recent update, Google Data Studio is now available for free to all small businesses.
Data Studio was first unveiled in March 2016 as a free component of Google Data Studio 360—a paid-for product for data visualization and reporting. The program provides tools for turning your customers’ analytics data into reports through data visualization. For small businesses that don’t have the resources to pay for the enterprise version, Small Business Trends said that Data Studio remains a viable option for data analytics and visualization.
Data Studio integrates a range of Google products and data sources to create interactive reports. You can create reports by collecting and combining data from Google Sheets, AdWords, BigQuery, YouTube, Attribution 360 and Google Analytics.
“To enable more businesses to get full value from Data Studio we are making an important change—we are removing the 5 report limit in Data Studio,” Google Data Studio product manager Nick Mihailovski said in a post on the official Google Analytics Solutions blog. “You now create and share as many reports as you need—all for free.”