BumperDoc Franchise Focuses on Co-Branding to Further Increase Footprint

May 24, 2017
The co-brand strategy allows both BumperDoc and Morena Valley Hyundai to grow and benefit from the power of the two brands' respective service offerings.

May 24, 2017—BumperDoc franchises signed its second co-brand franchise with Moreno Valley Hyundai, and will continue to expand into the co-branding market. 

BumperDoc, a growing franchise that offers same-day repairs and full-service collision repair, began co-branding in 2014 as a means of spreading its reach. The BumperDoc co-brand strategy allows both BumperDoc and Moreno Valley Hyundai, located in Moreno Valley, Calif., to grow and benefit from the power of the two brands' respective service offerings.

"Co-branding is beneficial in generating a significant increase in sales, which in turn benefits the customer by having two well known brands under one roof," said Rick Perez, director of marketing and franchise operations for BumperDoc. "Additionally, co-branding expands the potential customer base you can attract and cater to.

"Co-branding is a successful form of marketing that relies on the strategic partnerships to increase brand awareness in the marketplace, and is effective at creating more customer interest by strengthening the brand recognition for all parties involved."

BumperDoc said the co-branding generates multiple revenue streams, leverages expenses and allows for the attraction of a larger customer audience, by using the same advertising dollars.

"The union allows two individual brands to tap into each other’s operational and marketing advantages, which in turn builds a successful and profitable business model," Perez said.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.