Flexdrive Reveals New Branding

Nov. 13, 2018—Flexdrive has fully rebranded to illustrate the company it is today versus when it launched in 2014.

While flexdrive started off as an idea that there should be a Netflix for cars, the business looks quite different than it did in 2014. Today, flexdrive is a subscription partner for dealers and businesses with vested interests.

The previous brand identity was suited for an early-market and early-stage company, but, given the pace of change in the subscription market as a whole and flexdrive’s deep history and market position, it was time to change, the company noted in a press release. .

The new logo combines the “f” and “d” from flexdrive into an icon that is reminiscent of a location mark, with an intentionally lowercased "f," to convey a casual vibe. The company’s new tagline “go your own way” further emphasizes a feeling of no boundaries, which, ideally, is offered by a flexdrive subscription.