BASF Color Design Studio Reaches Milestone

Dec. 10, 2018—The Color Design Studio at BASF's Munster site is celebrating its 10-year anniversary.

The site was opened as a competence center for designing new color concepts for the automotive industry. The studio offers around 3,000 square feet of space for work as well as for co-creation, where workshops with customers from the automotive industry take place on a regular basis.

The designers at the Color Design Studio Europe collaborate with their design colleagues in North America and Asia Pacific. Every year, they express insights and predictions in the Automotive Color Trends, a collection of new colors that reflect global trends and developments.