In this QuickChat video, Jay Sicht, editor-in-chief of FenderBender, sits down to talk with Jeremy Buller, multi-store owner of Abra and CARSTAR locations and Abra’s 2024 Franchisee of the Year. With more than 22 years in the industry, Buller shares his journey from working on cars on a North Dakota farm to building a successful business rooted in community and relationships.
Buller explains how Abra auto body repair shops stand out by focusing on people, not just transactions. From community impact programs like annual car giveaways through Recycled Rides, to employee volunteerism and partnerships with local charities, Buller highlights the importance of shops becoming true community anchors. He also discusses the ways they strengthen both brand and customer loyalty through local sponsorships and charity events, such as Community Days, sports team partnerships, and ongoing outreach.
For Buller, success is measured not only in revenue but in the trust and recognition his shops earn. By investing in auto shop customer relationships, he turns one-time repair customers into lifelong advocates. Watch the full video to gain insights into leadership, customer loyalty, and making a lasting community difference.